What they say about us and our car insurance
Find out what they say about us rebels
Find out what they say about us rebels
The new Unipol company, operating since last September, is led by the top manager Leonardo Felician who, after having revolutionised the direct companies market twice, launches an ambitious project supported by the insurtech ecosystem created by the group.
BeRebel returns On Air with an omnichannel campaign created by Caffeina
BeRebel returns On Air and online in an omnichannel campaign created by Caffeina
BeRebel returns to TV, Radio, Social, OOH, Digital, and DOOH, with street and guerrilla marketing in an omnichannel campaign created by Caffeina.
BeRebel returns to TV, Radio, Social, OOH, Digital, and DOOH, with street and guerrilla marketing in an omnichannel campaign created by Caffeina.
Today on the insurance market there are several options (here we have explained how the TPL policy market will change). One of these is the app owned by Unipol "BeRebel", which allows you to customize car insurance, making cost predictions based on the data we provide on how much we estimate to use our vehicle.
Car insurance paid only based on how many kilometers you drive. It is instant insurance (pay per use insurance), which you pay only when you use (pay per use). In practice you pay a custom TPL policy proportional to the number of km that is estimated to have to travel with your car
In recent times is growing more and more the demand for the service "pay per use", which allows you to pay insurance rates according to consumption forecasts
BeRebel allows you to take out a policy with a price of 12 euros per month, in the event that you intend to travel 200 km. To renew it just a few clicks and can cover the cost of damage from natural events, as well as a refund if you lose your key and add roadside assistance.
You are not a great driver but the insurance still costs you a lot? Choose a pay per use insurance. Here are some good alternatives if you drive less than 5 thousand kilometers per year and want to pay only for how much you actually travel. You can pay only 12 euros per month for 200 km
There is an app called BeRebel, owned by UNIPOL, with which we can customize the car insurance simulating the cost based on the data we provide on the use we intend to make of the vehicle.
More and more Italians choose car or motorcycle insurance pay per use, which is paid only when you use (pay per use). In practice, you pay a custom TPL policy proportional to the number of km you expect to have to travel with your car during the year.
BeRebel is an insurance that can be defined "sui generis", it allows you to pay per km that you travel monthly. Every month the policyholder pays a fixed fee.
BeRebel arrives with momentum, a new totally digital car insurance, which wants to rebel against industry standards and pierce the stereotypes on insurance. This is the meaning of an unconventional name like BeRebel, above all in the insurance industry.
Kettydo+ has supported BeRebel, the new entirely "in-app" monthly car insurance pay-per-you, i.e. paid on the kilometers actually driven. It was a multilevel and interdisciplinary design thinking process putting all the agency's expertise into a system for the creation of the naming, logo and brand identity.
The new BeRebel brand, monthly car insurance that is paid on kilometres driven, has chosen Caffeina after a competition and goes on air with the launch of an advertising campaign.
Kettydo+ worked in synergy with BeRebel and its team of data scientists to bring to market a different app that multiplies insurance touchpoints with Customers. The BeRebel app takes up much less memory compared to the standard: only 16 MB for iOS systems and 6MB for Android ones.
“For Caffeina, BeRebel was love at first sight. First of all because we had the opportunity to enrich the identity of a brand born to dare, for its strength and its rebellious nature. But also because we put in the project all the skills of our agency: from consultancy to media, from creativity to content."
We are very happy to have managed the design of such an innovative and revolutionary new Insurtech Startup right from the start [...] It was a wide-ranging design path, which combined human-centered design methodologies, agile and business-oriented co-generation, which brought all our team and BeRebel team together around the design table to offer the user experiential continuity in all phases of interaction with the service.
A brand born from the need to rebel against the usual insurance companies offering unattractive services for the driving style of the new generations, customed to using less the car and not aligned with the consumer habits, but establishing themselves new ones.